I haven’t been to ASDA for a while for several reasons the main one being they have massive speed humps at the Cambridge branch and my little car hates them. So I sent the missus out in her own car to pick up a couple of pizzas. I requested one from the chiller cabinet but towards the higher end of their range and another from the deli. Here we are reviewing the one from the cabinet.
This is another Italian inspired pizza but this time they’ve gone a step further and claimed its inspired by the Lazio region. This pizza is larger than most I’ve experienced of late at around 12/13”.
Price: £2.98 (because every penny counts)
6 grams of fat per half a pizza and 658 calories (that seems awfully low) so that means I can have two! But will I want more than one?
First impressions are of a decent looking pizza with a plentiful and even spread of topping and cheese but could have done with more colour. The white and green look just seemed to be missing that flash of red that a pizza needs.
Although not mentioned on the box it looks as though there’s some Parmesan and if you look closely there is some tomato sauce buried in there somewhere. Strangely it looked a more expensive pizza raw than it did cooked but we’ll get to that later.
ASDA instructions are 200 degrees in the middle of the oven for 10-12 minutes. I checked at 10 and 12 minutes but the pizza looked as though it could do with a bit longer Eventually it came out the oven at 14-15 minutes as I was starting to fear the crust would get to crunchy.
The base is quoted as being “Italian style hand crafted pizza, crust based on an authentic Italian recipe” I guess that means its made in the UK or anywhere else in the world other than Italy. It was a cross between a thin and thick base so I suppose you could call it an average base and average just about sums it up. Neither good nor bad it served the purpose of delivering the toppings without any fuss but it was a bit soft in the centre but the crust was reasonably crunchy. There was very little flavour to the base and one occasion I thought it tasted or cardboard.
Claimed to be a mascarpone sauce but the ingredients claim it’s a béchamel sauce. This bares fruit once you taste it as it reminded me of the contents of a veggie lasagne. I was concerned that the box never mentioned any tomato sauce but there was a thin layer hiding underneath which is just as well as it would have been very plain without it. Overall the béchamel sauce didn’t really work as it was to bland and tasted overly processed but the tomato sauce was fine with a nice peppery kick.
Mozzarella and cheddar again! Come on there are other cheeses out there apart from these two. As mentioned earlier it looks as though there’s some Parmesan and the ingredients confirm this although they call it a medium hard fat cheese.
Once melted it took on the appearance of a cheaper pizza and like the sauce it tasted overly processed. This suggests that the finest quality ingredients aren’t used by the boys at ASDA.
Not a lot to write about here as there’s nothing other than spinach. On the plus side there was lots of it and it was nice and fresh. Spinach doesn’t have much of a flavour on its own so it really had its work cut out to save this pizza, when it was there in abundance it really helped out by adding a new twist and masking the bland cheese and sauce flavours.
Not the best design but that’s pretty normal for ASDA. The back had all the usual info about nutrition and the ingredients. As normal the packaging consisted of a cardboard box with the pizza shrink wrapped and a polystyrene base.
I wanted to like this pizza as ASDA get bad press for not being as good a quality as the other major players in the UK and I like anyone like an underdog. but alas this pizza summed up how most people view ASDA. A bit crap.
The easy way for ASDA to fix this would be to remove the extra sauces and leave it at tomato, although the cheese wasn’t the best in the world it would have done the job and the spinach was fine. A few small dollops of proper mascarpone, a pinch of nutmeg and a thinner base would almost certainly take this from an underachiever to an above average pizza.
Did I want more than one? No I didn’t in fact half was plenty.